Post by juthi52943 on Dec 25, 2023 13:16:50 GMT 10
To achieve your marketing campaign goals much easier on some correct objectives that reflect the reality and the characteristics of the customers can only be improved by a carefully realized segmentation. As long as your segmentation is accurate uptodate based on recent information and relevant data it can do wonders for sales. An example of market segmentation that is easy to illustrate is that practiced by hotel companies.
Ahotel may charge differently for the same types Job Function Email List of products or services depending on different variables. For example a customer who reserved a room months in advance can pay % less than a customer who needs the same room on the spot. In these situations segmentation helps to realize price strategies based on demand elasticity. Guests with a priceelastic demand will be charged higher prices than guests with inelastic demand.
In our case the request of the guest who books in advance is more elastic and is influenced by the price so he needs a reduced rate. On the other hand a businessman who books a hotel room at the last minute is not as price elastic and will agree to pay a higher rate. The segmentation itself is usually based on four categories demographer psychological behavioral geographic Each of these segments has its own purpose.
Ahotel may charge differently for the same types Job Function Email List of products or services depending on different variables. For example a customer who reserved a room months in advance can pay % less than a customer who needs the same room on the spot. In these situations segmentation helps to realize price strategies based on demand elasticity. Guests with a priceelastic demand will be charged higher prices than guests with inelastic demand.
In our case the request of the guest who books in advance is more elastic and is influenced by the price so he needs a reduced rate. On the other hand a businessman who books a hotel room at the last minute is not as price elastic and will agree to pay a higher rate. The segmentation itself is usually based on four categories demographer psychological behavioral geographic Each of these segments has its own purpose.